Portfolio preview: IAB Pavilion | UIA World Congress of Architects 2023. This editable demo page shows a full-length case-study layout using reference-screen artwork treatments—not the original complete project contents.
Creative direction
The purpose of this presentation is to demonstrate venue graphics, on-site wayfinding and campaign applications. The visual approach begins with a simple framework, then builds interest through proportion, contrast and carefully considered details. Each composition has been arranged to test how artwork behaves in different screen sizes and gallery configurations.
Design applications
The following visual treatments are arranged to test physical spaces and memorable audience touchpoints. These studies deliberately include a mixture of horizontal and vertical content. The goal is to check image fitting, captions, whitespace, responsive stacking and navigation before replacing every sample with approved original work.
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